Social News
Friends rank as the largest influencing factor in the purchase decisions of video games, according to a study released today by global integrated communications agency Waggener Edstrom Worldwide, Annenberg School for Communication & Journalism at the University of Southern California, and Harris Interactive. Industry trade groups say the video gaming software industry represented sales...
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Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in social and online media available today. According to the study, their world is expanding and narrowing at the same time...
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Zocalo Group, a division of Ketchum and Omnicom Group, has been awarded the 2009 Excellence in New Communications Award for Measurement Innovation for the agency’s new social media diagnostic tool, the Digital Footprint Index. Released earlier this year, the DFI was developed to improve a marketer’s ability to understand, measure and accelerate where and...
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The Federal Trade Commission‘s presentation at the Word of Mouth Marketing Association highlights three-days of essential social media and marketing content sponsored by the WOMMA at its Annual Summit, in Las Vegas, Nev. November 18-20. This year’s Summit features dozens of sessions presented by successful brands, but there are key highlights during the Summit...
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No communication network, marketing channel, or advertising medium has ever represented a greater opportunity for those business owners offering professional services than does today’s social networking services such as Facebook. In ‘Facelift: The Practical Facebook Marketing Guide for Service Professionals’ online marketing expert Mischelle Davis reveals the practical strategies and simple tactics that can...
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